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VISUAL IDENTITYVISUAL FOUNDATION

For those who need a simple but solid start.
I develop cohesive visual identities that give your brand a clear, professional, and consistent expression.

What you get

  • Logo + logo variations

  • Color palette and typography

  • Design system and visual elements

  • Brand guidelines (design manual)

  • Moodboard and visual direction

Suitable for you if you

  • Are starting a new business

  • Want to refresh an existing brand

  • Lack a clear visual direction

Visual Foundation

  • Logo (1–2 concepts)

  • Color palette

  • Typography

  • Basic visual direction

HOW I WORK

The goal is always to deliver solutions that are thoughtful, functional, and tailored to your needs.

I work in a structured and collaborative way throughout the entire process:

1. Understanding

Defining goals, needs, and direction

2. Concept

Developing ideas and visual direction

3. Design

​Creating and refining the design

4. Finalization

Preparing everything for publishing or production

Ta gjerne kontakt

Do you have a project in mind, or are you interested in collaborating?

Feel free to get in touch for a non-binding conversation.

Looking forward to getting in touch! ✦

  • LinkedIn
  • Epost ikon
  • Instagram

©2026 of Pernille Hetland.

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