Active Pulse

Design profile

Active Pulse is a Stormberg-owned training brand developed exclusively for XXL

As part of the collaboration with XXL, I developed and delivered a range of design profile elements. These included custom shoe boxes with branded tissue paper, hang tags, iconography, and other supporting visual assets to ensure a consistent and professional brand identity across products and packaging.

Hang-tags

The products are designed for an active lifestyle, combining comfort, durability, and modern design.

Shoe Box

This box is designed to protect your shoes while reflecting an active lifestyle. That is made with durable, recyclable materials.

Icons

Icons are designed to clearly communicate the product’s key features and functions.
They provide quick and intuitive information for customers, making it easier to understand qualities such as breathability, stretch, water resistance, or quick-dry technology at a glance.